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Thursday, 23 February 2017

Super's Official 11street Store Launch , Malaysia


Malaysia, 23 February 2017 – Super Group Ltd (SUPER), the leading integrated instant food and beverage (F&B) manufacturer in the region, has teamed up with 11street, one of Malaysia’s leading online marketplaces to open its first online store. This partnership is part of SUPER’s long-term plan to strengthen its position as a key player in the Malaysian market. Last year, SUPER was recognised as Malaysia’s Largest Coffee Manufacturer by the Malaysia Book of Records for its manufacturing prowess in producing up to 10 billion cups of coffee a year. In 2017, SUPER expands its online presence to cater to the modern, technology-savvy consumers, of which 59% shop online at least once a month .

SUPER’s store on 11street will feature its entire range of products, from coffee to noodles. There will be free shipping for selected products, special promotions and exclusive items such as SUPER’s ESSENSO TM MicroGround Black Coffee Gift Box. Consumers will also be able to participate in SUPER’s ongoing redemption promotion where they can purchase selected SUPER products to collect points and redeem premium Chef Topf La Rose cookware from Korea and double-wall glass mugs. SUPER’s official online store opens up a new platform for SUPER to engage its customers while offering greater convenience and accessibility to coffee lover everywhere. No matter where or when, SUPER will be there to put smiles on faces .

“We are delighted to be appointed as the first e-commerce platform to provide Malaysians with an exclusive opportunity to shop for SUPER products online. This is in line with our commitment to bring a wide range of product offerings to our shoppers. By partnering SUPER, we are able to grow our current extensive offerings of food, beverage and groceries even more. Coffee in particular has had a tremendous increase in demand online. For the past six months, our records have shown an increase of almost tenfold sale in coffee,” said Bruce Lim, 11street’s Vice President of Merchandising .

In conjunction with the official opening of SUPER's store on 11street, SUPER is offering exclusive deals on its 11street store that are not available anywhere else. In addition, SUPER is offering special 25% off coupons that offer discounts worth up to RM50 with no minimum purchase required .

About Super Group Ltd

SUPER is a leading regional integrated instant food and beverage brand owner and manufacturer. Founded in 1987, the Group has built a strong foundation based on an integrated business model with twin engines of growth – namely the Branded Consumer (“BC”) and Food Ingredients ( “FI” ) segments. In the BC segment, the Group manufactures and distributes branded consumer products, primarily instant coffee, instant cereals and instant tea mixes products. SUPER is one of the leading players in the instant food and beverage industry in Southeast Asia with a portfolio of over 160 instant beverages and food products and a distribution network across 65 countries . Supporting the BC segment, the FI segment has given the Group a competitive edge with shorter lead times and greater control over production quality. SUPER is one of the few companies in the world with raw material selection and manufacturing capabilities in instant soluble coffee powder, cereal flakes and non-dairy creamer. SUPER operates 15 strategic manufacturing facilities across Asia .

The Group believes that its 3-pronged strategy of branding, product innovation and diversification will pave the way for the company’s growth in the longer term.Listed on the Singapore Stock Exchange since 1994, SUPER maintains its headquarters in Singapore. It is also a benchmark component of the FTSE ST Mid-cap Index, FTSE ST All- Share Index and the FTSE ST Consumer Goods Index. Super continues to gain recognition as a progressive enterprise and was awarded “Enterprise of the Year Award 2013” by the prestigious Singapore Business Awards in April 2013. SUPER was further recognized as “Asia’s Top 200 Best Under a Billion” by Forbes in August 2013. AsiaMoney conferred the prestigious ‘Best Managed Mid-Cap Company in Singapore” award to the Group in September 2013 and Asia Pacific Brands Foundation’s The Brand Laureate “Premier Brand ICON Leadership Award 2013” was awarded to Chairman & Managing Director Mr David Teo, for his stewardship of the company. The Group was included in The Brand Finance Top 50 Singapore Brands 2015 Report. In October 2015 and September 2016, the Group was awarded the Most Transparent Company Award in the F&B and Consumer Staples categories at the annual SIAS Investors’ Choice Awards organized by the Securities Investors Association Singapore (“SIAS”). SUPER has been awarded this recognition every year since 2013.

For more information, please visit Super’s corporate website at

About 11street (
11street is a trustworthy and convenient online marketplace that offers a great variety of products at competitive prices. It strives to revolutionise today’s consumers’ online shopping experience by making it more personalised and engaging. 11street has a diverse selection of product categories which are tagged on Fashion, Electronics, Groceries, Health Beauty, Kids & Baby, Leisure Sports, Home Living and Books & Services including deal offerings like E-vouchers. 11street is also an optimised marketplace where its merchandising ecosystem, education and training programmes can fully support sellers regardless of the size of their businesses. Established in Korea since 2008, 11street is now one of the top global e-commerce marketplace providers with 400,000 sellers serving over 30 million consumers worldwide with annual gross merchandising value of USD6 billion. 11street also has a presence in Turkey and Indonesia, known as n11 and elevenia, respectively. 

For more information, please visit

Ghanaian Cuisine At Nook @ Aloft , KL Sentral

Discover The Essense Of Ghanaian Cuisine At Nook
1st April to 30th April 2017 

This coming April , Aloft KL Sentral brings the flavours and aromas of the Ghanaian cuisine to Malaysia with a special feature , Taste of Ghana , on the buffet spread at Nook , the hotel's all day dining restaurant .

Presented by Aloft's Executive Chef , Phoebe Donko Hanson , a Ghanaian national , diners can be certain to experience authentic flavours reminiscent of her culture through signature dishes from her homeland which includes a selection of her favourite dishes and dishes that best represent the country's cuisine available at the buffet on a rotational basis .

A cuisine that is hard to come by in Malaysia , the taste of Ghana buffet will be available at Nook from 1st - 30th April 2017 at RM120 nett per person for dinner which starts from 6.30PM to 10.30PM daily . Serving both local and international cuisines on its buffet spreads Nook's menu focuses on diversity as it offers innovative dishes together with familiar tastes .

Nooks takes dining in Kuala Lumpur to a different dimension . The futuristic white pods in the restaurant are designed replicating first class pods in a jet . The green and white setting in the venue has floor to ceiling windows , overlooking the KL Sentral area . The 144 Seat restaurant offers a private room for a party up to 25 at no additional charge , making ir perfect for family celebrations or business gatherings .

A Selection of meat highlights includes the Spicy Grilled Snapper , Ginger Roasted Chicken , Braised Lamb Shank and Roast Beef . 

The cuisine also has its own specialty curries with the Spicy Shrimp Curry , Mutton Curry and Tomato Egg Curry , offered on the buffet line for curry lovers to indulge in .

Also available is a dish called Kelewele , a gingery peppered plantain dish and Chichinga , a Ghanaian version of kebabs . To enhance the flavour of each dish , a wide variety of exciting sauces are available .

A must try is Shitor , an authentic chilli paste made with sauteed prawns . Others condiments include Green Pepper sauce , Red Pepper Sauce Seasoned Fried Chilli oil , Tomato Wedges and Sliced Shallots . There will be no shortage of snacks either as there will be Fried Peanuts , Taro Chips and Yam Chips for everyone to taste and enjoy .

Diners will also be able to taste unique Ghanaian in multiple flavours , As a nation that loves to eat . Executive Chef Phoebe Donko Hanson , she continuously introduces new flavours at Nook . Chef Phoebe developed a taste for cooking at a young age where family and friends got together .

A seasoned talent in the culinary area , Chef Phoebe is committed to delivering great food and service to Aloft KL Sentral guest .

For reservation and to know more about these offers , Please call 03-27231188 of visit 

Tuesday, 21 February 2017

Pokka Coffee Marinated Beef Knuckle Steak - Eddy's Kitchen

You may have heard of tea-smoked Lamb chop or ham cooked in cola , but today I gonna do a coffee marinated Beef knuckle Steak by using Pokka brand Premium Coffee drink . The coffee drink is deeply savoury , earthy flavour that complements beef beautifully . Sounds eccentric, but tastes incredible .

Things that I prepared : Pokka Premium coffee drink , Olive Oil , shallot , garlic , White sugar , salt , black Pepper , Parsley Flakes , Pea Sprout , Butter and Beef Knuckle Steak .

Sliced shallot and garlic
  • 3 chopped garlic cloves
  • 1 chopped shallot
  • 1 teaspoon sugar
  • 1 teaspoon salt
  • 1 teaspoon Black pepper
  • 1 teaspoon Parsley Flakes
  • 2 teaspoon Olive Oil
  • ½ Bottle Pokka Premium Coffee
  • ¼ Butter 
  • 300g Beef Knuckle Steak
  • Pea Sprout
Put all the ingredient and Pokka Premium coffee into a resealable plastic bag to marinade . Add steak , seal bag , and turn to coat . Set at room temperature for 1 hour .
After one hour
Remove steak from marinade , the beef looks like coffee colour too .
 Season with some Black pepper , Parsley Flakes and salt on the steak before Grill .
Put the butter into medium heat frying pan and melt the butter
Put in the Steak when the butter melted till equal the pan , leave 5-7 minutes on each side on medium-rare .   
Leave to rest in a warm place for 5 minutes

Without wasting and throw away the marinade ingredients that , I decide to cook it as Gravy for the steak . Add 1 teaspoon salt and 1 teaspoon Parsley Flakes , boil the gravy into thick texture .

Pour The gravy beside of the Beef Knuckle and take few Pea Sprout put it as decoration , the strong aroma of Pokka premium coffee burst out with smoke .

Ta - Da !!! 
Perfect Slice with juicy Tender , The Pokka Premium coffee surprisingly makes the steak taste more delicious . Fork a piece of the meat and Dip it into the gravy then put it in my mouth ... hmmmmm , 好好味啊(SooOOOO DELICIOUS) !!!!   

Backed by over 30 years of experience in the beverage industry and more than 16 years in restaurant and food outlet management , Pokka is well known in the F&B scene of Malaysia for decades . Pokka beverage products reach consumers via comprehensive that cover major supermarkets , convenience stores , petrol kiosks , F&B outlets and provision shops . Pokka aims to be the "choice of beverage brand" to lifestyle and health conscious consumers . Pokka product have no preservative, no coloring, 100% real brewed from premium coffee brands .