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Monday, 13 February 2017

One Championship X Bad Lab


Fight Ready session to introduce Bad Lab's Pomade & Hair cream with one Championship Athletes

BAD LAB , the complete personal care range man gineered for the unconventional man are pleased to announce the release of the all new Pomade & Hair Cream .

As the official personal care brand sponsor of one Championship : Throne of tigers for the 2nd year in a row , BAD LAB launches the 'Fight Ready' hair styling event in conjunction with the ONE Championship athletes . This event is helding on February 9th at 2PM - 4PM , at the watson's store in sunway pyramid , bandar sunway .


The 'Fight Ready' event gives the fans a unique opportunity to show their support for their local fighters and some fun experiencing BAD LAB's new products alongside top ranked ONE Championship superstars , such as the popular Malaysian female fighter Ann Osman , and up the up and coming brther duo Keanu and Gianni Subba .


One Championship is set to hold two events in Malaysia's capital city this year , with the first event of 2017 being held at stadium Negara on the 10th February , Headlined as Throne Of Tigers .


BAD LAB Digital brand Executive Nick Smerling Says , "given the special and Unique attributes of our products along with the exciting association with the fighters , the fans are in for a treat . with the Unique position of being an international brand made in malaysia , BAD LAB is proud to extend its popular hair range with the release of Pomade and hair cream . We hope local fans of MMA will take this chance to connect with their heroes and have a very unique , fun and interesting experience ."


Lum Chong Heng , BAD LAB 's Commercial Director adds , " Engaging with our consumers and fans of MMA , both our hair styling products targeted at men seeking convenience for active lifestyles , embodies the unconventional branding of BAD LAB , which is an edgy , adventurous , brave , fun , inspirational and cool attitude brand ."


Sport Media Property . ONE Championship , will be showcasing two major fighters in the lightweight division , namely Ev "E.T"Ting from Malaysia and Kamal "Price of Persia" Shalorus from iran in its main bout , Another headlined fight featured the return of Ann Osman as she looks to defend home court against a tough opponent in the Combodian prospect , Vy Srey Khouch . Thone of Tigers is scheduled  to be held at stadium Negara in Kuala Lumpur on February 10th .

The 'Fight Ready' styling session by the athletes at Sunway Pyramid will be judged by representatives from BAD LAB , watsons and ONE Championship's Vice Presidents and former three time UFC Championship Rich Franklin , followed by a prize presentation .


BAD LAB will be launching two hair care products as part of the events , a water based Pomade and a water based hair cream . following the popularity of BAD LAB's hair clay and gel , demand for an extended hair styling range was only a matter of time .


"it's a supper slick , super glossy finish is just the thing to lock down a quiff , pompadour or ducktail ." supersonik is a lightweight water based Pomade that contains BAD LAB's signature ingredient , Fluidipure 8g . The Dynamo is a heavier water based hair cream that was created for men with frizzy or dry hair , and to lock down those loose ends . " Now go stalk your prey like the smooth , slick predator that you truly are " is Dynamo's underlying message to its users .


Following the BAD LAB mandate , these two new releases feature animals chosen to make the same bold statement to its fans and users that the rest of the BAD LAB range does . The Eagle , king of the sky , embodies the Pomade's slick and cool attitude that runs deep in BAD LAB's DNA while the Panther , the ultimate predator , was chosen to reflect the smooth nature of what a user of the Dynamo Hair cream would feel .

For more information about the BAD LAB ONE Championship "Fight Ready" session at Watson's Sunway Pyramid , more details can be found on BAD LAB's Facebook Page .

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